‘Humans have relied on generalizations forever as a mental shortcut — and a way of running a business efficiently. But just as advancements in AI are making it possible to move beyond a handful of customer personas to infinitely personalizable products and messaging, they are also revealing to us a broader world full of ever-changing unique detail. Weinberger, a technology philosopher, and Zanini, a business innovation strategist, show us four areas in which the particular is making itself known and used in business and in life: Strategy, talent management, leadership selection, and supply chain management. Business leaders who see this trend are better positioned to see new opportunities and make better decisions in all these areas.’